The purpose of the Junk Yard Dog persona is to create a fun, dependable, and relatable authoritative figure youth will readily trust. Research shows that youth are more likely to emulate a persona who looks, acts, and relates to their personal experiences. Junk Yard Dog came from an environment where things are outdated, discarded, and undervalued; but he rises above this stigma to become a player of the game of life. This character shows up in basketball swag gear, but by the end of the program transforms into the professional, donning business attire. Module by module, the youth mentally undergo this metamorphosis with him. They evolve from underrepresented youth of the inner city into successful, confident citizens of the world.
P. prepare teenagers for real life
R. re-engage struggling students
O. offer college scholarships
J. join & assist various non profit boards
E. empower parents to advocacte
C. create charitable collaborations
T. talk to youth & educators about passion
Contact us in Henderson, Nevada, to request more information on our children's programs and community service opportunities.